Just as first impressions are important so are the first words of your email if you want to get more emails opened.
I was able to catch up with the Apple WWDC yesterday and it looks like Apple is taking Aim at Marketers this fall.
Something I’ve noticed a lot on social media lately is poorly formatted link shares. Generally after posting I see the comment “Why do my links look bad on social media?”.
The thing is, find out what words YOUR audience uses and change the title or headline to make it something they understand.
Recently a friend was telling me about an online challenge they ran into when placing an order from a place that “appeared” to be a reputable business.