Why Just Having a Facebook Page is Hurting Your Business

In today’s digital world, if your business only has a Facebook page and nothing else, you might be sending the wrong message to potential customers. Now, I get it—Facebook is free, easy to set up, and doesn’t require any tech skills. But here’s the hard truth: relying solely on Facebook to represent your business makes you look unprofessional, unreliable, and even a little sketchy.

Yep, I said it.

If you don’t have a website, you’re leaving money on the table and possibly turning customers away before they even give you a chance. Let’s dive into why that is and how having a real website isn’t as expensive or complicated as you might think.

What Customers Think When You Only Have a Facebook Page

1. "Are They Even a Real Business?"

When people look up your business online and only find a Facebook page, they start wondering if you're a side hustle, a hobby, or worse—a scam. A professional website signals credibility. It tells customers, “Hey, we’re established, we’re serious, and we’re here to stay.”

Imagine searching for a plumber or an attorney and only finding a Facebook page. Would you trust them with your home repairs or legal issues? Probably not. That same level of skepticism applies to your business too.

2. "What Happens if Facebook Goes Down?"

Social media platforms are not under your control. Facebook changes its rules, updates its algorithms, and sometimes even locks business pages without warning. If your only online presence is Facebook and your page gets suspended or shut down, where do your customers go?

With a website, you own your content. You control how your business is presented and don’t have to worry about a third-party platform dictating what your customers see.

3. "This Business Looks Cheap"

People associate a well-designed website with professionalism. When a company invests in its online presence, it shows that they take their business seriously. On the flip side, if you’re only using a Facebook page, customers might assume you’re cutting corners in other areas too. “If they won’t spend money on a website, will they cut corners on quality or customer service?” That’s the last thing you want them thinking.

4. "Where’s the Important Info?"

A website allows you to organize all your key information in a way that’s easy to navigate—your services, pricing, contact info, customer testimonials, FAQs, and more. On Facebook, customers have to scroll endlessly to find details, and let’s be honest, most of them won’t bother.

Plus, Facebook pages get cluttered with random posts, comments, and ads that you have no control over. Customers just want quick answers, and a website gives them that without the distractions.

The Myth That Websites Are Expensive

A lot of business owners put off getting a website because they think it’s too expensive. That’s simply not true anymore. The cost of a basic website is a fraction of what you’d lose in potential customers by not having one.

A professional website works for you 24/7, helping to establish trust and credibility while attracting new customers. The return on investment is clear—if your website brings in just a few more clients each month, it’s already paying for itself.

If you're unsure where to start or want to explore cost-effective solutions, reach out for a consultation. Let’s find the right approach for your business needs.

A Website + Social Media = A Winning Combo

I’m not saying you should ditch social media altogether. Platforms like Facebook, Instagram, LinkedIn, and TikTok are great tools for engaging with customers, posting updates, and running ads. But they should complement your website, not replace it.

Think of social media as a marketing channel, while your website is your digital home base. Social media can drive traffic to your website, where you can truly showcase your business without distractions or restrictions. Different platforms attract different audiences—Instagram and TikTok are popular with younger demographics, while LinkedIn is a go-to for professionals. A website ensures you reach all customers, regardless of their preferred social platform.

Final Thoughts

If you only have a Facebook page, you’re limiting your business’s growth and credibility. A website isn’t a luxury—it’s a necessity. It doesn’t have to be expensive or complicated, but it does need to exist if you want to build trust and attract more customers.

So, if you’ve been putting off getting a website, now’s the time to make it happen. Your business deserves it. Your customers expect it. And your bottom line will thank you for it.

Need help getting started? Reach out—I’m happy to point you in the right direction!

Frank Deardurff, That One Web Guy, helps businesses build better websites that attract and convert customers. Need a site that works for you? Let’s talk.