These posts are articles, reviews and training's written by Frank Deardurff. They are on a wide range of topics such as marketing, business, graphics, productivity to help you improve your business. Feel free to comment or visit the contact page if there is a topic you'd like covered. OR if you would like Frank to write an article for your blog.
Building Trust and Reducing Friction with Customers
Good Communication Habits: Building Trust and Reducing Friction with Customers As business owners, our goal is to create an experience that not only delivers...
The Pitfalls of Over-Redesign: How to Refresh Your Brand Without Losing Your Market
Ever hear the saying, "Don't fix what isn't broken?" That's great advice, especially when it comes to branding. Unfortunately, many businesses fall into the...
How to Determine Pricing for Coaching, Courses, and Services by the Hour
When you're setting pricing for your coaching, courses, or services, it can feel like you're throwing darts blindfolded. How do you put a value...
My New Book: Unlocking Website Profits Is Here
Hey there, business owners, marketers, and web DIYers! Frank Deardurff here-"That One Web Guy"-and I've got something exciting to share with you today. After...
The Rise of Microlearning: What It Is and How to Create It
Today, we're diving into something that's transforming the way people learn online-microlearning. Maybe you've heard the term tossed around, or maybe it's new to...
How to Create a Brand Style Guide: Keep Your Brand Consistent!
Hey there, fellow business owner! If you're running a business, you know how important it is to keep things looking sharp and consistent. That's...
Building Trust: The Key to Boosting Sales Conversions
In the world of online marketing, we're all chasing the same goal: higher sales conversions. Whether you're selling physical products, services, or digital content,...
Insights Your Website Stats Should Uncover
If you've followed me much you know I write a couple of columns Monthly for Marketing University. A recent article I think you might...
Stand Out from the Crowd: 5 Ways to Disrupt the Normal in Your Market
As more and more people come online, it seems everyone starts copying one another. This leads to everything looking the same. My question here...
Tips for Improving Your Online Presence as a Speaker
In a recent interview on Bret Ridgway's Spotlight On Speaking Podcast I shared Tips for Improving Your Online Presence as a Speaker. I've done...
Why you Shouldn’t use Facebook as Your Website
Something I've noticed more and more in the course of my normal week is that business owners are using Facebook in place of their...
9 Website Conversion Tips Revealed
Do you ever wonder how well your website is converting visitors into paying customers? It's a crucial aspect of running a successful online business,...