Online Tips
Are You Selling the Solution Before Your Customer Understands the Problem?
I was reading something recently about psychologists Daniel Kahneman and Amos Tversky and their research on something called loss aversion. Basically, they discovered that people tend to feel the pain of losing something more strongly than the pleasure of gaining something of equal value. That’s interesting when you think about it. We don’t like losing…
Read MoreMy Never-Ending Quest to Learn More in Less Time
(And How I Put ChatGPT to Work) I’ve always been curious about things. Sometimes probably a little too curious. I can start out researching something related to a website project and somehow end up reading about an event from 200 years ago. I’m not exactly sure how I got there, but apparently I needed to…
Read MoreWhy I Finally Refreshed My Own Website
(And Why Yours Might Need It Too) I’ll be honest with you. I’ve been building and fixing websites for nearly 30 years, and my own site had gotten stale. Not broken. Not embarrassing. Just… stale. The kind of stale you don’t notice because you walk past it every day. It’s the old cobbler’s kids problem.…
Read MoreSide Traffic: Give People Another Way to Find Your Business
How free tools, helpful resources, and short books can turn what you know into new opportunities. We hear a lot about side hustles. Start something on the side, make a little extra money, and maybe turn it into something bigger. Nothing wrong with that. I have a few of those myself, and if you’ve seen…
Read MoreWhen Is Your Product Ready to Launch? What I Learned Creating Products
I’m in a bit of a quandary. I think there is a fine line between knowing when to launch a new product and failing to launch because you’re never quite convinced it’s ready. When is good enough actually good enough? It’s often said that you only get one chance to make a first impression, and…
Read MoreTime Tracking Shouldn’t Take Time
I can’t tell you the number of billable hours I’ve probably lost. WHY? Because time tracking has always been frustrating. I’ve tried every service and method imaginable. Note cards, software, you name it. Nothing connected. I didn’t like the fact it took so many clicks to even start a timer. Or I’d start one and…
Read MoreStop Guessing What Content to Create: Let Google Tell You
One of the biggest problems business owners have with content marketing is simple: They run out of ideas. After a while, every blog topic starts sounding the same. Every social media post feels forced. Business owners sit there staring at the screen wondering what they should write next, what Google wants, or why their competitors…
Read MoreMy 90 Day Income Challenge: Can I Make an Extra $200 a Day?
The $200 a Day Challenge (My 90-Day Experiment) I didn’t get my blog post written this week, and honestly, that might have been a good thing. Instead of writing about marketing, websites, or plugins, I found myself thinking about something a little more personal and a little more practical. I decided to give myself a…
Read More5 Things I Check When I Actually Work ON My Business
The other day I wrote about something most business owners eventually run into. We spend a lot of time working in our business, but very little time working on it. Working in the business is the daily grind. It’s answering emails, finishing projects, handling customer requests, fixing problems, and trying to keep everything moving forward.…
Read MoreWhen Was the Last Time You Worked ON Your Business?
We get so busy working in our business that we often forget or don’t make time to work on it. Recently I forced myself, in a way, to make drastic changes. Over the past 6 months or so I’ve been documenting what and where I’ve been spending. You always tell yourself you have a handle…
Read MoreLet’s Stop Pretending the New Year Magically Fixes Anything
Every January, the same advice shows up everywhere you look. Fresh start. New beginning. New year, new you. And every year, by the time February rolls around, most people are right back where they started. Same website. Same message. Same frustration about why things still aren’t converting the way they hoped. I don’t think the…
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