Visual Impact
Book · Graphics
Visual Impact
The Ultimate Guide to Website & Social Media Graphics
By Frank E. Deardurff III
Visuals aren’t optional. They’re how you grab attention, build brand recognition and drive engagement. But poorly designed graphics can do more harm than good.
Visual Impact shows you how to create professional-looking graphics that load fast, stay on brand and get results, without expensive software or years of design experience.
What you’ll learn
- The right file formats (and how to stop images from slowing down your site)
- Brand consistency that builds trust and recognition
- Designs that make people stop scrolling
- How to optimize graphics for speed and SEO
- How to use AI tools to create visuals faster
- How to avoid costly copyright mistakes
Why this book
Look professional
Create graphics that build trust instead of undermining it.
Faster websites
Learn the formats and sizes that keep your pages quick.
No designer needed
Practical techniques anyone can use, from a graphics guy at heart.
About the author
Frank E. Deardurff III, known as That One Web Guy, has spent nearly 30 years helping business owners, authors, speakers and coaches get their websites, marketing and technology working together. He’s a web developer, graphic designer, author and coach who’s known for turning complicated tech into plain-English steps.
Get your copy
Available now in paperback and Kindle.