Posts by Frank Deardurff
Do You Really Know Your Client?
Struggling to get traction? The real problem might be that you don’t truly know your client. Discover why ‘everyone’ isn’t your audience—and how getting specific transforms your marketing.
Read MoreDoes Your Website Have a Clear Call to Action?
Hey there, Frank That One Web Guy here with another article. Today I’m continuing with my series from a training I did for a private marketing group on “The 10 Most Overlooked Website Mistakes That Kill Conversions.” I want to zero in on something that a lot of people overlook, but it’s absolutely killing their…
Read MoreDoes Your Website Look Trustworthy?
Does your website look trustworthy to first-time visitors? Learn proven strategies to build trust through testimonials, colors, security badges, and credibility cues that boost conversions fast.
Read MoreUnlocking SEO Secrets
SEO secrets. Three little words that cause big headaches for many small business owners and marketers. But what exactly are these SEO secrets, and why does it feel like unlocking some kind of hidden magic trick just to rank higher on Google?
Read MoreWhy Just Having a Facebook Page is Hurting Your Business
In today’s digital world, if your business only has a Facebook page and nothing else, you might be sending the wrong message to potential customers. Now, I get it—Facebook is free, easy to set up, and doesn’t require any tech skills. But here’s the hard truth: relying solely on Facebook to represent your business makes…
Read MoreBuilding a One-Page Website to Promote Your Book: A Simple Guide
Play Video If you’ve written a book and want people to read it, you need a way to promote it online. But here’s the thing—not every author wants to set up and manage a full-blown website. The good news? You don’t need one. A single, well-designed page can do the heavy lifting, getting your book…
Read MoreBuilding Trust and Reducing Friction with Customers
Good Communication Habits: Building Trust and Reducing Friction with Customers As business owners, our goal is to create an experience that not only delivers value to our customers but also builds trust and fosters long-term relationships. Good communication habits are the cornerstone of achieving that. Unfortunately, poor communication—or a complete lack thereof—can erode trust, frustrate…
Read MoreThe Pitfalls of Over-Redesign: How to Refresh Your Brand Without Losing Your Market
Learn how to refresh your brand without losing loyal customers by avoiding the pitfalls of over-redesign and maintaining brand recognition.
Read MoreHow to Determine Pricing for Coaching, Courses, and Services by the Hour
When you’re setting pricing for your coaching, courses, or services, it can feel like you’re throwing darts blindfolded. How do you put a value on your time, expertise, and the results you deliver? After years of working with business owners, I’ve thought about a process that simplifies this daunting task. If you’re struggling to determine…
Read MoreMy New Book: Unlocking Website Profits Is Here
Hey there, business owners, marketers, and web DIYers! Frank Deardurff here—“That One Web Guy”—and I’ve got something exciting to share with you today. After months of planning, writing, and fine-tuning, I’m thrilled to announce that my new book, “Unlocking Website Profits: 15 Overlooked Keys to Boost Your Business Online,” is now available! If you’ve ever…
Read MoreThe Rise of Microlearning: What It Is and How to Create It
Today, we’re diving into something that’s transforming the way people learn online—microlearning. Maybe you’ve heard the term tossed around, or maybe it’s new to you, but let me tell you, microlearning is one of the most powerful tools we have for engaging audiences and delivering valuable information. With shorter attention spans and busier schedules, people…
Read MoreHow to Create a Brand Style Guide: Keep Your Brand Consistent!
Hey there, fellow business owner! If you’re running a business, you know how important it is to keep things looking sharp and consistent. That’s where a brand style guide comes in. Think of it like a playbook for your brand—keeping everyone on the same page, so your business looks professional no matter where people see…
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