Posts by Frank Deardurff
Why I Finally Refreshed My Own Website
(And Why Yours Might Need It Too) I’ll be honest with you. I’ve been building and fixing websites for nearly 30 years, and my own site had gotten stale. Not broken. Not embarrassing. Just… stale. The kind of stale you don’t notice because you walk past it every day. It’s the old cobbler’s kids problem.…
Read MoreSide Traffic: Give People Another Way to Find Your Business
How free tools, helpful resources, and short books can turn what you know into new opportunities. We hear a lot about side hustles. Start something on the side, make a little extra money, and maybe turn it into something bigger. Nothing wrong with that. I have a few of those myself, and if you’ve seen…
Read MoreWhen Is Your Product Ready to Launch? What I Learned Creating Products
I’m in a bit of a quandary. I think there is a fine line between knowing when to launch a new product and failing to launch because you’re never quite convinced it’s ready. When is good enough actually good enough? It’s often said that you only get one chance to make a first impression, and…
Read MoreAI Sucks! Or Does it?
Okay, I knew this day would come. As they say, the writing is on the wall. I’m now facing AI Blues. I lost my first client-based project to AI today. I don’t blame the client or AI. I can’t work as fast, and the client was able to prompt it the way he wanted from…
Read MoreTime Tracking Shouldn’t Take Time
I can’t tell you the number of billable hours I’ve probably lost. WHY? Because time tracking has always been frustrating. I’ve tried every service and method imaginable. Note cards, software, you name it. Nothing connected. I didn’t like the fact it took so many clicks to even start a timer. Or I’d start one and…
Read MoreStop Guessing What Content to Create: Let Google Tell You
One of the biggest problems business owners have with content marketing is simple: They run out of ideas. After a while, every blog topic starts sounding the same. Every social media post feels forced. Business owners sit there staring at the screen wondering what they should write next, what Google wants, or why their competitors…
Read MoreBusiness Plans vs Business Reality
If you’ve ever made a business plan, you know how good everything looks on paper. You make a list.You set goals.You map out the steps.You figure out how long each task should take.You get excited because everything finally feels organized. Then business reality shows up. Suddenly the thing you thought would take two hours takes…
Read MoreMy 90 Day Income Challenge: Can I Make an Extra $200 a Day?
The $200 a Day Challenge (My 90-Day Experiment) I didn’t get my blog post written this week, and honestly, that might have been a good thing. Instead of writing about marketing, websites, or plugins, I found myself thinking about something a little more personal and a little more practical. I decided to give myself a…
Read MoreI Built the Lead Magnet, Now What?
Over the past couple of posts I talked about working on your business instead of constantly working in it. I also shared five things I regularly check when I slow down long enough to actually look at the business side of things. Those posts came from a real moment where I stepped back and started…
Read More5 Things I Check When I Actually Work ON My Business
The other day I wrote about something most business owners eventually run into. We spend a lot of time working in our business, but very little time working on it. Working in the business is the daily grind. It’s answering emails, finishing projects, handling customer requests, fixing problems, and trying to keep everything moving forward.…
Read MoreWhen Was the Last Time You Worked ON Your Business?
We get so busy working in our business that we often forget or don’t make time to work on it. Recently I forced myself, in a way, to make drastic changes. Over the past 6 months or so I’ve been documenting what and where I’ve been spending. You always tell yourself you have a handle…
Read MoreSo… About That 10,000-Hour Rule
Every now and then, it feels good to slow down and look back, not to measure success, but to remember how far the road actually stretches behind you. I was recently talking with a friend and mentioned I’ve been around the block a few times. Which is my standard response to knowing what I know.…
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