Posts by Frank Deardurff
Unlocking SEO Secrets
SEO secrets. Three little words that cause big headaches for many small business owners and marketers. But what exactly are these SEO secrets, and why does it feel like unlocking some kind of hidden magic trick just to rank higher on Google?
Read MoreWhy Just Having a Facebook Page is Hurting Your Business
In today’s digital world, if your business only has a Facebook page and nothing else, you might be sending the wrong message to potential customers. Now, I get it—Facebook is free, easy to set up, and doesn’t require any tech skills. But here’s the hard truth: relying solely on Facebook to represent your business makes…
Read MoreBuilding a One-Page Website to Promote Your Book: A Simple Guide
Play Video If you’ve written a book and want people to read it, you need a way to promote it online. But here’s the thing—not every author wants to set up and manage a full-blown website. The good news? You don’t need one. A single, well-designed page can do the heavy lifting, getting your book…
Read MoreBuilding Trust and Reducing Friction with Customers
Good Communication Habits: Building Trust and Reducing Friction with Customers As business owners, our goal is to create an experience that not only delivers value to our customers but also builds trust and fosters long-term relationships. Good communication habits are the cornerstone of achieving that. Unfortunately, poor communication—or a complete lack thereof—can erode trust, frustrate…
Read MoreThe Pitfalls of Over-Redesign: How to Refresh Your Brand Without Losing Your Market
Learn how to refresh your brand without losing loyal customers by avoiding the pitfalls of over-redesign and maintaining brand recognition.
Read MoreHow to Determine Pricing for Coaching, Courses, and Services by the Hour
When you’re setting pricing for your coaching, courses, or services, it can feel like you’re throwing darts blindfolded. How do you put a value on your time, expertise, and the results you deliver? After years of working with business owners, I’ve thought about a process that simplifies this daunting task. If you’re struggling to determine…
Read MoreMy New Book: Unlocking Website Profits Is Here
Hey there, business owners, marketers, and web DIYers! Frank Deardurff here—“That One Web Guy”—and I’ve got something exciting to share with you today. After months of planning, writing, and fine-tuning, I’m thrilled to announce that my new book, “Unlocking Website Profits: 15 Overlooked Keys to Boost Your Business Online,” is now available! If you’ve ever…
Read MoreThe Rise of Microlearning: What It Is and How to Create It
Today, we’re diving into something that’s transforming the way people learn online—microlearning. Maybe you’ve heard the term tossed around, or maybe it’s new to you, but let me tell you, microlearning is one of the most powerful tools we have for engaging audiences and delivering valuable information. With shorter attention spans and busier schedules, people…
Read MoreHow to Create a Brand Style Guide: Keep Your Brand Consistent!
Hey there, fellow business owner! If you’re running a business, you know how important it is to keep things looking sharp and consistent. That’s where a brand style guide comes in. Think of it like a playbook for your brand—keeping everyone on the same page, so your business looks professional no matter where people see…
Read MoreBuilding Trust: The Key to Boosting Sales Conversions
In the world of online marketing, we’re all chasing the same goal: higher sales conversions. Whether you’re selling physical products, services, or digital content, getting potential buyers to take that final step and click “Buy Now” is what we’re working for. But here’s the hard truth—if your customers don’t trust you, they’re never going to…
Read MoreInsights Your Website Stats Should Uncover
If you’ve followed me much you know I write a couple of columns Monthly for Marketing University. A recent article I think you might find useful is about how to Maximize your Websites Potential based on the insights your website stats should uncover. In the article found on the Marketing University website I explain different…
Read MoreStand Out from the Crowd: 5 Ways to Disrupt the Normal in Your Market
As more and more people come online, it seems everyone starts copying one another. This leads to everything looking the same. My question here is, what are people doing to disrupt the normal? I mean I get it, people are busy trying to get started online, make improvements and run their business. They get stuck…
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