Posts by Frank Deardurff
Building Trust and Reducing Friction with Customers
Good Communication Habits: Building Trust and Reducing Friction with Customers As business owners, our goal is to create an experience that not only delivers value to our customers but also builds trust and fosters long-term relationships. Good communication habits are the cornerstone of achieving that. Unfortunately, poor communication—or a complete lack thereof—can erode trust, frustrate…
Read MoreThe Pitfalls of Over-Redesign: How to Refresh Your Brand Without Losing Your Market
Learn how to refresh your brand without losing loyal customers by avoiding the pitfalls of over-redesign and maintaining brand recognition.
Read MoreHow to Determine Pricing for Coaching, Courses, and Services by the Hour
When you’re setting pricing for your coaching, courses, or services, it can feel like you’re throwing darts blindfolded. How do you put a value on your time, expertise, and the results you deliver? After years of working with business owners, I’ve thought about a process that simplifies this daunting task. If you’re struggling to determine…
Read MoreMy New Book: Unlocking Website Profits Is Here
Hey there, business owners, marketers, and web DIYers! Frank Deardurff here—“That One Web Guy”—and I’ve got something exciting to share with you today. After months of planning, writing, and fine-tuning, I’m thrilled to announce that my new book, “Unlocking Website Profits: 15 Overlooked Keys to Boost Your Business Online,” is now available! If you’ve ever…
Read MoreThe Rise of Microlearning: What It Is and How to Create It
Today, we’re diving into something that’s transforming the way people learn online—microlearning. Maybe you’ve heard the term tossed around, or maybe it’s new to you, but let me tell you, microlearning is one of the most powerful tools we have for engaging audiences and delivering valuable information. With shorter attention spans and busier schedules, people…
Read MoreHow to Create a Brand Style Guide: Keep Your Brand Consistent!
Hey there, fellow business owner! If you’re running a business, you know how important it is to keep things looking sharp and consistent. That’s where a brand style guide comes in. Think of it like a playbook for your brand—keeping everyone on the same page, so your business looks professional no matter where people see…
Read MoreBuilding Trust: The Key to Boosting Sales Conversions
In the world of online marketing, we’re all chasing the same goal: higher sales conversions. Whether you’re selling physical products, services, or digital content, getting potential buyers to take that final step and click “Buy Now” is what we’re working for. But here’s the hard truth—if your customers don’t trust you, they’re never going to…
Read MoreInsights Your Website Stats Should Uncover
If you’ve followed me much you know I write a couple of columns Monthly for Marketing University. A recent article I think you might find useful is about how to Maximize your Websites Potential based on the insights your website stats should uncover. In the article found on the Marketing University website I explain different…
Read MoreStand Out from the Crowd: 5 Ways to Disrupt the Normal in Your Market
As more and more people come online, it seems everyone starts copying one another. This leads to everything looking the same. My question here is, what are people doing to disrupt the normal? I mean I get it, people are busy trying to get started online, make improvements and run their business. They get stuck…
Read MoreTips for Improving Your Online Presence as a Speaker
In a recent interview on Bret Ridgway’s Spotlight On Speaking Podcast I shared Tips for Improving Your Online Presence as a Speaker. I’ve done a lot of speaking for various reasons whether it be on stage, workshops, webinars, podcasts, or even in the classroom teaching. Some are easier than others. but in this podcast Bret…
Read MoreWhy you Shouldn’t use Facebook as Your Website
Something I’ve noticed more and more in the course of my normal week is that business owners are using Facebook in place of their websites. I’m not sure the reason behind this. I don’t know if it’s a case where the business owner thinks it’s too expensive, too hard, or too expensive. I’ll share a…
Read More9 Website Conversion Tips Revealed
Do you ever wonder how well your website is converting visitors into paying customers? It’s a crucial aspect of running a successful online business, yet it’s often overlooked. In a recent blog post I wrote over at Marketing University, I dive deep into the topic of website conversion and share 9 Top Tips for Website…
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