Marketing Tips
Building Trust and Reducing Friction with Customers
Good Communication Habits: Building Trust and Reducing Friction with Customers As business owners, our goal is to create an experience that not only delivers value to our customers but also builds trust and fosters long-term relationships. Good communication habits are the cornerstone of achieving that. Unfortunately, poor communication—or a complete lack thereof—can erode trust, frustrate…
Read MoreThe Pitfalls of Over-Redesign: How to Refresh Your Brand Without Losing Your Market
Learn how to refresh your brand without losing loyal customers by avoiding the pitfalls of over-redesign and maintaining brand recognition.
Read MoreHow to Create a Brand Style Guide: Keep Your Brand Consistent!
Hey there, fellow business owner! If you’re running a business, you know how important it is to keep things looking sharp and consistent. That’s where a brand style guide comes in. Think of it like a playbook for your brand—keeping everyone on the same page, so your business looks professional no matter where people see…
Read MoreBuilding Trust: The Key to Boosting Sales Conversions
In the world of online marketing, we’re all chasing the same goal: higher sales conversions. Whether you’re selling physical products, services, or digital content, getting potential buyers to take that final step and click “Buy Now” is what we’re working for. But here’s the hard truth—if your customers don’t trust you, they’re never going to…
Read MoreStand Out from the Crowd: 5 Ways to Disrupt the Normal in Your Market
As more and more people come online, it seems everyone starts copying one another. This leads to everything looking the same. My question here is, what are people doing to disrupt the normal? I mean I get it, people are busy trying to get started online, make improvements and run their business. They get stuck…
Read MoreTips for Improving Your Online Presence as a Speaker
In a recent interview on Bret Ridgway’s Spotlight On Speaking Podcast I shared Tips for Improving Your Online Presence as a Speaker. I’ve done a lot of speaking for various reasons whether it be on stage, workshops, webinars, podcasts, or even in the classroom teaching. Some are easier than others. but in this podcast Bret…
Read MoreWhy you Shouldn’t use Facebook as Your Website
Something I’ve noticed more and more in the course of my normal week is that business owners are using Facebook in place of their websites. I’m not sure the reason behind this. I don’t know if it’s a case where the business owner thinks it’s too expensive, too hard, or too expensive. I’ll share a…
Read MoreIs Penny Pinching Worth It?
Each year I think about a focus keyword to motivate me for the current year. This year it is “improve’.
Read MoreWhy Is Marketing So Important To Your Business?
Making mistakes are not uncommon when buying domain names. Here I share how to avoid costly domain name fails.
Read MoreMethod Acting and Copywriting
Making mistakes are not uncommon when buying domain names. Here I share how to avoid costly domain name fails.
Read MoreChange Shortage
You’re probably curious how a change shortage can affect your website but in this article I share what difference a little change can make.
Read MoreA Quick look at Search Engine Optimization
Success Leaves Traces opens up a whole new thought process. It helps you to think differently and change the way you’ve thought about aspects of your life.
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