How to Create a Brand Style Guide: Keep Your Brand Consistent!

how to create a brand style guide

Hey there, fellow business owner! If you’re running a business, you know how important it is to keep things looking sharp and consistent. That’s where a brand style guide comes in. Think of it like a playbook for your brand—keeping everyone on the same page, so your business looks professional no matter where people see…

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Building Trust: The Key to Boosting Sales Conversions

Building Trust: The Key to Boosting Sales Conversions

In the world of online marketing, we’re all chasing the same goal: higher sales conversions. Whether you’re selling physical products, services, or digital content, getting potential buyers to take that final step and click “Buy Now” is what we’re working for. But here’s the hard truth—if your customers don’t trust you, they’re never going to…

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Tips for Improving Your Online Presence as a Speaker

Frank Deardurff Spotlight on speaking

In a recent interview on Bret Ridgway’s Spotlight On Speaking Podcast I shared Tips for Improving Your Online Presence as a Speaker. I’ve done a lot of speaking for various reasons whether it be on stage, workshops, webinars, podcasts, or even in the classroom teaching. Some are easier than others. but in this podcast Bret…

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Why you Shouldn’t use Facebook as Your Website

Facebook is not your website

Something I’ve noticed more and more in the course of my normal week is that business owners are using Facebook in place of their websites. I’m not sure the reason behind this. I don’t know if it’s a case where the business owner thinks it’s too expensive, too hard, or too expensive. I’ll share a…

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Change Shortage

not enough change

You’re probably curious how a change shortage can affect your website but in this article I share what difference a little change can make.

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Where It All Started

deardurff tshirt

Where did it start? Recently I was messaging with some friends on Facebook about how we started online. I thought back about my first website that I had, which was an AOL homepages site that eventually I transferred over to my own domain. That was over two decades ago now. Wow! That led to talking…

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9 Tips To Work On During Business Down Times

9 Tips To Work On During Business Down Times

Many businesses are a little slower right now, so what better time to work on business improvements. Focus on things that will help you as business picks up. Lead generation, traffic ideas, and overdue maintenance. Visit your own website and opt-in. Did you get the results you want? Don’t have an opt-in? create one! Create…

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