Web Site Tip
Not Very Beneficial
This mistake is directed at the sales page but could apply to an entire website. So many times we miss the boat with this one – we craft a nice looking page and have fairly decent sales copy on the page. But, for whatever reason, we don’t seem to be getting the sales we think…
Read MoreCode for the New Year
With the New Year now being here many people will need to update their footer on their sites. Well, that is unless you’ve taken one of my classes 😉 For those of you that have not… Here is a simple code that you can add to your site so you’ll never have to change the…
Read MoreWeb Images Too Big?
In my recent book “50 Biggest Website Mistakes” that I’ve just launched with Bret Ridgway, we talk about problems with website images one of them being website images being the wrong size and taking forever to load. If you’ve run into that issue you’ll appreciate this video. If you’d like to find out more about…
Read MoreWebsite Date
Ok this isn’t what it sounds like… It’s not some promotion for a website dating service just a quick tutorial on how to add todays date on your webpage. When creating a sales letter web page we like to include today’s date it creates the thought that the page is fresh and new and is…
Read MoreLost Pages – 404 Errors
“Page Not Found” This is something just about everyone has seen at one time or another if you’ve spent anytime online at all. The “web” term for these pages are called 404-pages. Now you are probably thinking why is a “page not found” or a 404 error page a website mistake, and that would be…
Read MoreSmall, but life changing!
I seen this story on the news today and it just blew me away. The story explains how Seven-year-old Isabelle Redford takes her art and raises money to build orphanages in other countries. The first one was built in Haiti and works are already in place for the second. You can read the full story…
Read MoreMistakeable Guarantee
This is a common mistake on many websites and that is either a non-existant or weak guarantee. There are many misconceptions about using a guarantee on the website. I’ve heard some discussion about the fact that if they add a guarantee to their website they are afraid that brings to light the possibility that the…
Read MoreWebsite Video Mistakes
With more people using video on their website I see this next mistake over and over again. First let me state that I think use of video on your website is a good idea, as long as it is done correctly. Many times we see video that has been put on the page below the…
Read MoreTypos in your website marketing
Typos or typographical errors are common since the beginning of written word and of course miss spoken words as well.
But on a web site or printed marketing ad this can be very costly.
Web Site Branding Mistakes
One of the biggest mistakes I see with a webiste is lack of identity, something that the visitor can recognize as your brand whether it is a definable logo; tag line; or color theme; be sure to carry that identifier through the whole sales process.
Let me explain, to many times I’ve seen an optin page (the page a visitor comes to on first visit to give name and email) that either was pretty basic or had one look and feel and then after the visitor opted in have yet another look and feel, only to be followed up by the shopping cart or order page that yet was a total disconnect from the previous two pages.
Read MoreWebsite mistakes using Hyper Links
This website mistake has been an issue for a long time but with some of the technologies that have been introduced it has only gotten easier to achieve this mistate. What I’m talking about is hyper links a hyperlink is a section of text that has been given some code instruction to go to a…
Read MoreCSS Trouble Tip
When working with css you work with values to set how the different elements are displayed such as font sizes, line heights etc. There is a elements where you apply more than one number such as padding, margins, border elements and such. These elements are applied clockwise starting at the Top, Right Bottom Left a…
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