My friend and well respected copywriter Michel Fortin has been discussing the death of the sales letter on his blog. In the most recent post he shares a secret that I too use.
Michel’s article (not to mention his blog) is very informative and a must read.
I was fortunate to have a couple of examples listed as case studies in the article.
Be sure to check it out you won’t want to miss this tip about making your sales letter more interactive.
Frank – That One Web Guy!