My friend and well respected copywriter Michel Fortin has been discussing the death of the sales letter on his blog. In the most recent post he shares a secret that I too use.

Michel’s article (not to mention his blog) is very informative and a must read.

I was fortunate to have a couple of examples listed as case studies in the article.

Be sure to check it out you won’t want to miss this tip about making your sales letter more interactive.

Frank – That One Web Guy!

About Frank Deardurff

My Passion is my Faith, Family, Love for Music, Art and Photography. I myself have delivered many of my own training courses as well as webinars and teleseminars for many other coaching groups. I’ve also published a book titled “50 Biggest Website Mistakes”. Having many decades of experience in various forms of graphics and IT experience and aspects of online business, my vision is to help others overcome their fears and frustration with taking their businesses online and reach the next level of success.

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