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Mistakes that web site owners make on Opt-out pages!

Ok, I’m as guilty as the next person on this one but after recently deleting 6,000 eMails from my inbox that has accumulated of the past 5 months without being read and opting out of several newsletters that I don’t read anymore either because I’m to busy or I’ve lost interest I’ve noticed a huge web site mistake that I’d say about 95% of us make INCLUDING ME!

What is this missed opportunity?

It’sreally simple; we don’t take advantage of our opt-out pages or the opt-out confirmation pages.

We leave them blank or use the autoresponder services ugly default page. Why not try a few things here to keep that valuble name in your marketing funnel?

Here are a few suggestions. On the page that they visit to opt-out remind them of the value of what they had opted in for. Maybe they’ve forgotten and in a bit of a rush just decided to opt-out.

Try something using audio on this page something that grabs their attention, if the original optin was for a free report, audio, or something downloadable give them a link to it again right here. What have you got to loose, right?

You could also put an ask campaign here asking them why they are deciding to opt out. Let them know that after filling their question you’ll provide the link to opt on the thank you page.

If they decide to opt-out without giving you feedback put a different offer to one of your products or an affiliate offer on the opt-out confirmation page maybe they’ll check it out. If they do give you feed back put the offer on that page as well. Maybe what they had orginal opted in for wasn’t what they are wanting but the new offer might be.

Give them something to click on other than the opt out link, obviously that needs to be there too but I’ve seen so many pages that show just a simple blank page with nothing on it but the the opt out link. And the confirmation page is just as sparse with nothing for them to do but close the window, why not open that window to opportunity!

Hopefully you’ve found this information usefull if you’d like to see other mistakes that web site owners make check out http://www.50biggestwebsitemistakes.com

All the best and much success in everything you do!

Frank Deardurff – That One Web Guy!

2 Comments

  1. Mr. Ooh! on May 17, 2008 at 3:54 pm

    You gave some brilliant information here and I very much appreciate it.

    You know, I always have been intrigued about http://mastermindinabox.com, but would like to know more about its functionality than I have been able to get by looking at what is in the page and in the page that I get when I sign up for more info. Is there any place where I can really look at its functionality and how easy it is to integrate into a site?

    Also, I got to the creative web guys site and it says that a version 3 is coming. Could you give me info regarding this?

    Thanks,

    Mr. Ooh!

  2. Dr. Chris Bowman on May 19, 2008 at 9:41 pm

    Frank, Great insight and advice! I had not yet considered to leverage the opt-OUT page. Come to think of it, there are a ton of options. It’s really not that different than the Thank You page, except for the action that led you there.
    Cross sell, make a downsell offer, offer an affiliate product, sign them up on a different list…lots of possibilities. Thanks!
    Dr. Chris Bowman
    Dental Insiders Alliance
    http://www.DentalInsiders.com

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