These are called various names such as Name Squeeze pages, Doorway Pages, Gateway Pages, and of course opt in pages. The biggest mistake here of course is not using them although there are many mistakes that people make with opt in pages.
The purpose of this page is to get web site visitors to “opt in” to your web site. First let’sexplain what opt in means, the definition is “to make a choice or decision; or to choose to participate in something.”
That is exactly what we are trying to do, we are attempting to get the website visitor to make the decision to enter their name and email in exchange for something. Normally this is what we call an ethical bribe, such as a free report, a sample chapter, a free audio or video etc:
Many people are leary of using an optin page because of the fear that people won’t make the decision to go to the next step. The fact is that is exactly what we want. Here’swhy if they aren’t willing to give you their name and email to find out about your product or service most likely they aren’t serious enough to buy your offer anyway.
Now here’swere some of the other opt in mistakes come in. First mistake is that there isn’t enough information or benefits on the opt in page to help them make the decision to continue. Make sure that your headline, bullets and copy is strong enough to make it a no brainer. Second mistake is not making it clear enough on what they need to do to opt in, Iâ€™ve been to many pages where they want 5, 10 or more pieces of information for them to opt in. Another mistake is not having an audio on this page explaining to them what they are there for, what they will get and how to get it. Make it stupid simple don’t give them any reson or challenges to opt out.
Finally the biggest mistake is not having an adequate follow up autoresponder series after they opt in. This is a series of messages to “court” them into making the decision to buy.
If you found this mistake useful check out 50 Biggest Website Mistakes
All the best and much success!
Frank Deardurff – That One Web Guy!