Measuring Your Business Success

I’ve heard it said many times you cannot change what you do not measure. I take that to mean if you don’t know where you started, you have no idea if you are improving or doing worse. This is important in life and in your business. In life obviously if we start gaining weight it’s…

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Testing is everything

As I’ve said time and time again it is important to test everything. If you’re creating a new website test colors, headlines, images etc. If your sending emails test subject links, action links etc. One of the things I do when creating new websites or web applications is test browsers. I seriously check all sites…

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