This is a mistake I’ve made and am working on correcting once I determine the words I want to use.
Maybe I’ll get some good feedback or suggestions from this post which will help achieve the goal I’m looking for.
I think for starters I should probably explain what a “tag line” is. The best definition I found states it as:
“A memorable phrase or sentence that is closely associated with a particular person or product”.
That “memorable phrase” should work with your mission statement for your company as well as fit in with your brand or service. With that being said I’m going to beat up on myself for this example as a case study.
In my website “title” which is displayed in the web browser description bar you will read “Web Strategist | Frank Deardurff – That One Web Guy’s, Online Marketers Blog” which I feel tells who I am (That One Web Guy) and who this site is for (Online Marketers).
I argue with myself if “Online Marketers” is the right term or if it should be “Online Business Owners” but either case I think that works OK, but as I look at the “phrase or sentence” in my headline, logo or header graphic I think yeah so what it’s lacking or even poor.
When someone comes to my site and looks at my logo there My Logo states That One Web Guy and I follow that with Frank Deardurff but the tag line “Web Strategist – Author – Graphic Artist” I think I’m sending a mixed message not to mention it leaves the visitor saying “So What! What are you going to do for me?”
My thoughts are to change it to something more like “Teaching you Online and Website Strategies to take control of your business”. To me that tells them what I do and says whats in it for them all though I think it might be a little lengthy it might be a starting point for the tagline that best fits and gets better traction with the visitor.
Here is a quick checklist that you might consider when creating your tagline.
1.) Is it consistent with your Message/Mission Statement?
2.) Does it tell the visitor what they’re going to get or what benefit it serves for them?
3.) Is it concise and to the point?
I would love to get your input on what makes a good tag line for your? Feel free to comment below and thanks in advance for posting. 😉