Business Tips
Let’s Stop Pretending the New Year Magically Fixes Anything
Every January, the same advice shows up everywhere you look. Fresh start. New beginning. New year, new you. And every year, by the time February rolls around, most people are right back where they started. Same website. Same message. Same frustration about why things still aren’t converting the way they hoped. I don’t think the…
Read MoreHow to Tell Your Brand Story in a Way That Connects With Customers
Let me say this up front because it clears up a lot of confusion fast. Your brand is not your logo. It’s not your colors. It’s not your font. Those things matter, but they’re not the message. They’re just the packaging. Your brand message is what someone understands about your business after spending a few…
Read MoreSell Transformation, Not Information
I have been in the online world for almost thirty years and there is a struggle I see over and over again. To be honest, it is a struggle I faced myself for a long time. Most of us think we are supposed to sell tasks or solutions. We think people want the service or…
Read MoreWant Instant Credibility and a Lead Machine?
Write the Book on It. If you’re trying to grow your business, land more clients, or build your authority in your niche, writing a book is one of the smartest moves you can make. And I know what you might be thinking… “I don’t have time to write a book.” “I’m not a writer.” “Nobody’s…
Read MoreDoes Your Website Look Trustworthy?
Does your website look trustworthy to first-time visitors? Learn proven strategies to build trust through testimonials, colors, security badges, and credibility cues that boost conversions fast.
Read MoreWhy Just Having a Facebook Page is Hurting Your Business
In today’s digital world, if your business only has a Facebook page and nothing else, you might be sending the wrong message to potential customers. Now, I get it—Facebook is free, easy to set up, and doesn’t require any tech skills. But here’s the hard truth: relying solely on Facebook to represent your business makes…
Read MoreThe Pitfalls of Over-Redesign: How to Refresh Your Brand Without Losing Your Market
Learn how to refresh your brand without losing loyal customers by avoiding the pitfalls of over-redesign and maintaining brand recognition.
Read MoreHow to Determine Pricing for Coaching, Courses, and Services by the Hour
When you’re setting pricing for your coaching, courses, or services, it can feel like you’re throwing darts blindfolded. How do you put a value on your time, expertise, and the results you deliver? After years of working with business owners, I’ve thought about a process that simplifies this daunting task. If you’re struggling to determine…
Read MoreHow to Create a Brand Style Guide: Keep Your Brand Consistent!
Hey there, fellow business owner! If you’re running a business, you know how important it is to keep things looking sharp and consistent. That’s where a brand style guide comes in. Think of it like a playbook for your brand—keeping everyone on the same page, so your business looks professional no matter where people see…
Read MoreInsights Your Website Stats Should Uncover
If you’ve followed me much you know I write a couple of columns Monthly for Marketing University. A recent article I think you might find useful is about how to Maximize your Websites Potential based on the insights your website stats should uncover. In the article found on the Marketing University website I explain different…
Read MoreStand Out from the Crowd: 5 Ways to Disrupt the Normal in Your Market
As more and more people come online, it seems everyone starts copying one another. This leads to everything looking the same. My question here is, what are people doing to disrupt the normal? I mean I get it, people are busy trying to get started online, make improvements and run their business. They get stuck…
Read MoreTips for Improving Your Online Presence as a Speaker
In a recent interview on Bret Ridgway’s Spotlight On Speaking Podcast I shared Tips for Improving Your Online Presence as a Speaker. I’ve done a lot of speaking for various reasons whether it be on stage, workshops, webinars, podcasts, or even in the classroom teaching. Some are easier than others. but in this podcast Bret…
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