In recent searches for some technology upgrades I needed/wanted to make I’ve noticed something a little irritating to me and in my opinion is not a good marketing strategy. (I’d love to hear if you agree.)
First let me explain…
You search the internet for a what you’re looking for only to get to the website find the product you want you look for the price and it says “Click To See Price” or “Special price shown on order page”.
Why make me work for it?
I understand their trying to get me to the order page and they probably figure that my thoughts are “Hey I’m here anyway and the price is pretty good I’ll go ahead and order”. In my case that doesn’t work for me if I have to make multiple clicks to “FIND” out how much I’m not interested. Yeah it MAY be a good price. But time is short and I need to find out; does it do what I want; how much is it; and how quickly can I have it?
Maybe it’s just a trivial thing and a pet peeve of mine but why complicate the sale? In my opinion and tests that I’ve seen it’s best to give them the fewest choices and give them every opportunity to buy.