This is one of my biggest pet peeves on line. I see it everywhere, and I think some people just don’t quite understand what their missing.
What am I talking about?
I’m talking about leaving your website visitor hanging. Let me explain…
How many times have you been to a website and have to look for the order button, or you’ve read the sales page and get to the bottom and there is no link to order you have to scroll back up to look for it?
I think it’s best to always, always, ALWAYS give the website visitor a way to take action, just don’t leave them just hanging. If you make it to difficult they will just go else where.
Let’sÂ re-look at the situation above, where the website visitor gets to the bottom of the page. They’ve readÂ the whole sales page and are now at the bottom of the sales page, in many cases you’ll see the website owners name and a signature and that’s it.
To improve on this you’ll want to add a P.S. and or a P.P.S. in each of those you will want to have a call of action. Something like, “If you’ve now read this far you know that this product is exactly what you’re looking for Click Here to take claim your copy now.” Obviously the Click Here would be a link that takes them back up to the order area of the website. (Side note if you’re unfamiliar with creating jump links please ask in the comments below).
That is just one of Â many “action” items that are being missed, let me explain one other major one I see.
I see people that have forms on their websites or blog and of course with a form you generally have a thank you page the the visitor is directed to after submitting the form.
Generally what I see happen in this scenario is that the thank you page is simple a sparse page that says something like “thank you for submitting your information” and that’s more or less it. Again the website owner has left the visitor “hanging”. Sure they will leave and go else where but wouldn’t it be wiser to “suggest” a place for them to visit.
Try adding something like…
“Thanks for the feedback and submitting your information. We will be in contact soon but in the meantime, click here to read my latest blog post.
In doing this, chances are the visitor will continue on the path you have in mind possibly finding something else you have to offer.
I hope you’ve found this post useful maybe you’ve seen places like the ones mentioned in this post that have “left you hanging”. I’d be interested to hear your thoughts in the comments below.