Lost In A Niche
I really enjoy listening to music, and I listen to a lot of different types. I utilize music to get me in a mood, out of a mood, motivate me or calm me down.
One thing I’ve noticed with music more and more is they’ve over niche’d the genres. What I mean by this is when I was much younger than I am now 😉 it was easy. We had Rock, Country, Classical, Gospel, R&B, and Jazz. It seems now that each of these have 10 variations or more. For example Classic Rock, Adult Contemporary Rock, Pop Rock, Alternative and so on and on.
I see the same thing happening in businesses. To many times a business singles them self out so much they can’t be found or limit their target business. Let me give you an example. Let’s say a webmaster decides to only work with dentists, that’s a pretty good niche and has a pretty good base of clients. But lets say they decide to only work work with dentists in Seattle. Again still a pretty good base of clients and have whittled down the number of potential clients but still manageable. Lets go a bit further and say this webmaster only works with pediatric dentists in Seattle. Again narrows the field of the number of clients he has to work with but at what point to you make your self to hard to locate. How do you market yourself effectively at such a small niche and do you work your self out of clients?
What are your thoughts on this? how far do you narrow your market and do you think this makes it more difficult to market your services or products at that level?
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