I must confess, I have focus issues, mostly because I’m trying to get so much accomplished in my day. I’m sure you are too.
I mean really it’s not our faults, trying to run an online business, create products, coaching or whatever you do, it all takes time. Not to mention the things we do when we’re not working. After all that’s the reason we work in the first place.
We get so busy doing those things we forget or just run out of time to work ON our businesses. Or, we get overwhelmed with the thought of setting up a full marketing campaign that we never implement it and then of course business lacks because your customers or potential customers never see us or hear from us.
So How Do You Fix Marketing Time?
As a solo-preneur everything is on you so you just have to make time to do one marketing thing a day. Sometimes that marketing thing maybe one part of the process that helps you reach that goal of implementation.
Day One: Determine the task; set an implementation date (hopefully day five or sooner); and create your to do list for this task on what you will do each of those days. Let’s say my task is, create an email series for an optin on the site, or automated email to my list.
Day Two: I decided to create 8 emails so today I’m writing the first 3.
Day Three: Write the next 3 emails.
Day Four: Write the final two emails print out all 8 and read out loud and make any corrections needed.
Day Five: Add the emails to you autoresponder service and start the automation and or connect to the form on your website. And pat yourself on the back for completing that daunting marketing task.
By breaking it down into a to do list and completing one marketing thing a day you get the satisfaction of checking that item off each day and actually start making progress on reaching your next goals.
What other goals you ask? Well, that could be a blog post telling about your product or service, break it up into a couple of days if needed. For my blog posts I write it, reread it out loud, locate an image, tweet about it, post to FaceBook, Linked In, etc. you can see how that could easily be broken down into maybe a few minutes each day to get it done.
Other ideas could be setting up a Facebook Ad, or a Google Ad, or setting up website security. If any of those things are doable in one day even better if not plan it out, and knock it out and get your one marketing thing a day done!
I myself use Asana for task management but if you want something more simplified check out Todoist both are available online and on mobile apps for free or even just open up a Google Doc and create a bulleted list. Just start marketing 😉