Many business owners “think” they know the answer when asked “Who are your customers”, but I find that many times they really don’t know. If they do know they don’t completely “know” their customers. We think about this generically but for marketing purposes and to be better prepared to service your customer base we need…

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I understand that business starting out are trying to save money but this is one thing I think that holds many businesses back. What I’m talking about is trying to use free or “discount” services to run their business. Now before I get too far, there are cases where there are perfectly good free applications…

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