What Is The Price

By Frank Deardurff | February 6, 2019 |
don't make your customers Ask "What Is The Price?"

This is a topic I should’ve covered in my book 50 Biggest Website Mistakes but didn’t. When someone visits your website why make them ask “What is the Price?”

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Cost Versus Value

By Frank Deardurff | August 28, 2011 |

There is many ways to look at this phrase “Cost vs. Value”. At first thought you would think it is in terms of finances or marketing which of course is important but it is much more than “just” that. Cost Versus Value effects every decision you make. Or the decision your customer makes when visiting…

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