Testing is an often over looked or completely forgotten about function of a website.
If it is an element on a web page it can and should be tested to see if you can get a better response from your website visitors.
For example your website background, test to see if your opt-ins or sales improve or decrease when switching from the current background color (lets say white) to a grey background, if the grey gets better conversion then test grey against blue, grey versus green, and so on until you find the optimal color for the best conversion for that market.
Next try the headline modifying words or phrases, test header graphic versus no header graphic. Obviously there are a lot of things to test and different variations of testing will eventuall reward you with the best sales conversion possible.
Of course it is first most important to get something up on your web page, THEN start testing, tweaking and improving. Obviously it is best to have some traffic coming to the site so that you have something to base your tests from.
There are different ways to test, wether it is to have a group of close friends or a mastermind group review the page. Most of your web hosts packages have statistical applications if they don’t either or ask them or look for hosting that does.
You would find these stats packages in the control panel for your website. If you need web hosting I would recommend Hostorix.com they have everything that an online business owner would need. You can also use free applications like Google Analytics. Youâ€™ll be pleasantly suprized at the information you can find when reviewing the data gathered from your web stats.
There is additional software that you can use to track every single link on your web site and even use heat maps on your web site that track mouse movement on the website to see “hot spots” on the web page from visitor traffic.
The mistake here that I want you to avoid is not tracking or testing anything at all on your web site.
If you are looking for more web site mistakes visit http://www.50biggestwebsitemistakes.com
All the best and much success,
Frank Deardurff – That One Web Guy!