Want Instant Credibility and a Lead Machine?
Write the Book on It.
If you’re trying to grow your business, land more clients, or build your authority in your niche, writing a book is one of the smartest moves you can make.
And I know what you might be thinking…
“I don’t have time to write a book.”
“I’m not a writer.”
“Nobody’s going to buy my book anyway.”
I get it. But hear me out.
I’m not talking about writing the next great American novel here. I’m talking about a short, focused book that answers questions, solves a problem, and positions you as the expert.
Why? Because when someone sees a book on a topic they’re struggling with, it gives you instant credibility. I like to say it like this:
You wrote the book on it.
That puts you way ahead of others who haven’t. You’ve already earned a level of trust before you’ve ever had a conversation. That’s powerful.
How a Book Turns Into a Lead Machine
Writing a book isn’t just about credibility; it’s about strategy. If you structure it right, it becomes a silent salesperson for your business. There are two main ways I use books to generate leads, and I’ve used both models across different sites.
Let me walk you through both.
Strategy 1: Sell the Book, Qualify the Buyer
This is what I do at VisualImpactGuide.com.
Here’s the idea:
- You write a book that solves a specific problem or answers key questions.
- You publish it on Amazon using their Kindle Direct Publishing (KDP) platform.
- You sell it for a low cost, like $10.
Why sell it instead of giving it away? Because if someone is willing to pay $10, even for a small book, it tells you something. They’re serious. They’re invested in solving that problem. And that makes them a warm lead.
Inside the book, you share your expertise naturally. No hard pitch. You just talk about what works, what doesn’t, and how to avoid mistakes (kind of like I do in my latest book 50 Biggest Online Business Mistakes).
Then, at the end of the book—usually in the prologue or closing section—you give them a link to your service, maybe even offer them a discount or bonus for being a reader. That’s where you guide them to take action.
I keep things simple with a one-page website that links directly to the Amazon listing. You can watch how to set one up in just a few minutes right here:
Watch the video tutorial
Now, if you want to keep more profit or have books on hand at events, you can also order author copies and sell them yourself. But that adds more moving parts, so weigh the pros and cons.
Strategy 2: Give the Book Away, Build Your Email List
This is the model I use at TheCoverThatSells.com.
Instead of charging upfront, you offer the book as a free digital download in exchange for their name and email. It’s a great way to build your list while still offering real value.
- You set up a landing page with an opt-in form.
- After they sign up, they get a download page with the PDF.
- On that page, you can even give them instructions on how to send the book to their Kindle or mobile device.
You’ll always get a few folks who put in fake info just to get the download. That’s expected. But if you want to clean that up, you can make them confirm their email before they get the link. That way, you’re getting real people who actually want the content.
Inside the book, just like with the paid model, you still include a strong call to action. You’re helping them solve a problem and pointing them to what’s next.
What Should Your Book Be About?
That’s easy.
Your book should solve a problem your audience is already facing or answer questions they’re already asking.
That’s what I did with 50BiggestOnlineBusinessMistakes.com. I took the most common (and costly) mistakes I’ve seen over the years and laid them out in plain English so others could avoid the same traps. It's not fancy, but it's effective. And it pulls in the right kind of lead.
So ask yourself:
What questions do I get asked the most?
What problem do I solve better than anyone else?
Then write the book around that.
Ready to Get Started?
You don’t need to overcomplicate this. Just pick your strategy, outline the problem, give them the solution, and tell them what to do next.
The tools are easier than ever to use. And yes, I help with book covers, layouts, one-page websites, and all the moving pieces—but you don’t have to pitch your services throughout the book. Just be helpful. That builds trust. Let the content sell for you.
Want More Help?
Be sure to subscribe to my YouTube channel, because I’ll be posting a full training soon on how to create a lead-gen book quickly and easily—even if you’re not a writer.
And if you want to see these strategies in action, check out:
VisualImpactGuide.com (paid lead strategy)
TheCoverThatSells.com (free lead strategy)
50BiggestOnlineBusinessMistakes.com (real-world book example)
They’ll give you a blueprint you can follow—or better yet, improve on.
You’ve got a message. Let’s turn it into something that works for you 24/7.
