I’ve been thinking about this recently and thought I’d write about it here.
In the process of taking the steps to grow my business I realized I need to figure out where my business “IS” before I can build upon it.
Now my original thinking was this. I had gotten so busy “DOING” my business I’d lost sight of where I’m making money, where I’m spending money and where I’m loosing money.
In loosing money I mean, leaving money on the table in different areas, or not tracking billable time.
So during this thought process I decided to open up a spread sheet and start listing my websites, adding information such as domain, where it’s hosted and so on but also started to list if there was an opt-in page, url to sales page, thank you page etc.
Well in this exercise I noticed there were a lot of domains bought on a whim that “sounded” like a good idea. This got me thinking a little differently about my original thought “WHERE is my business?” Meaning not necessarily the position my business is in, but where is my business focus what area should I be focusing my business in training? development? service? applications?
Although I’ve yet to determine where my business is I realized by scattering my focus or looking to many places to make money, I may be loosing sight on what is making me the most money and what I enjoy doing most.
So the next plan of attack is to finish up the website list get rid of what isn’t making money. Look at what is bringing in money, determine if I want or like doing that part and focus the energy there to build my business further.
Obviously you have to figure where you are at before you can determine where you are going and if you have nothing to measure from you cannot determine growth.
Have you asked your self recently “Where is my business?” If so what steps did you take to refocus, measure or grow? I’d love to here your feedback on this.