Sometimes the Best Ideas Take a Little Longer

Well, this took 12 years longer than anticipated. I’ll get to that in a moment.

This year, I’ve decided to start knocking a few things off my “would’ve been nice” list. You know the one. That bucket list of ideas, projects, or plans we say we’ll get to someday. The truth is, life gets busy. Business gets busy. And before you know it, a decade or more has flown by while those good intentions collect digital dust.

Over the last few months, I’ve been doing a full audit of the tools and services I use. Everything from software subscriptions to old domain names. Some I’m still using every day. Others… well, let’s just say they were good ideas at the time.

That’s when I came across a domain I registered over 12 years ago: 50BiggestOnlineBusinessMistakes.com.

Back when Bret Ridgway and I co-wrote 50 Biggest Website Mistakes, this was the natural follow-up. The original plan was to tackle the broader landscape of online business—the stuff beyond just your website. Funnels, follow-up, tech traps, email, offers, operations, you name it. We had the ideas. We had the stories. But life happened and this one never got its moment.

Until now.

I revisited the idea, jotted down a quick chapter list, and realized something powerful… not only was it still relevant, it might be more relevant today than ever. With so many entrepreneurs starting online businesses in a post-pandemic, AI-infused, always-changing digital world, the number of ways to mess things up—or get stuck spinning your wheels—is bigger than ever.

So I called Bret.

Said, “Hey, remember that book we were going to write a decade ago? I think it’s time.”

A few weeks later, we were off to the races. What started as a cleanup project in my domain list turned into a full-blown book filled with insights, cautionary tales, and practical fixes you can use immediately in your business.

The result? A straight-talking, real-world guide called Answers to the 50 Biggest Online Business Mistakes.

This book isn’t about theory. It’s not some trendy “framework” or overcomplicated blueprint that makes you feel smart but doesn’t actually move the needle. It’s a boots-on-the-ground manual from two guys who’ve been in the trenches—fixing broken funnels, recovering missed sales, and helping entrepreneurs untangle the mess and get back on track.

These are the mistakes that silently kill momentum. The kind that don’t always show up in your analytics, but you feel them—when traffic dies off, leads stop responding, or your big idea just doesn’t sell the way you hoped.

We wrote this book for business owners who are tired of guessing. Who want clear answers and simple action steps to finally make their business work the way they imagined.

If that sounds like you, then I’d encourage you to grab a copy.

Whether you’re just starting out, getting your second wind, or scaling past six figures, Answers to the 50 Biggest Online Business Mistakes will help you avoid the traps, course-correct faster, and finally get some real momentum.

It’s available now on Amazon in both Kindle and print. And when you do pick up a copy, don’t forget to grab the bonus tools and downloads mentioned in the book. We built just for readers who are ready to put what they’ve learned into action.

I truly hope it helps you spot what’s been holding you back—and fix it fast.

Your next breakthrough might be one simple tweak away.

Let me know what you think.