These posts are articles, reviews and training's written by Frank Deardurff. They are on a wide range of topics such as marketing, business, graphics, productivity to help you improve your business. Feel free to comment or visit the contact page if there is a topic you'd like covered. OR if you would like Frank to write an article for your blog.
Are You Selling the Solution Before Your Customer Understands the Problem?
I was reading something recently about psychologists Daniel Kahneman and Amos Tversky and their research on something called loss aversion. Basically, they discovered that...
My Never-Ending Quest to Learn More in Less Time
(And How I Put ChatGPT to Work) I've always been curious about things. Sometimes probably a little too curious. I can start out researching...
Why I Finally Refreshed My Own Website
(And Why Yours Might Need It Too) I'll be honest with you. I've been building and fixing websites for nearly 30 years, and my...
Side Traffic: Give People Another Way to Find Your Business
How free tools, helpful resources, and short books can turn what you know into new opportunities. We hear a lot about side hustles. Start...
When Is Your Product Ready to Launch? What I Learned Creating Products
I'm in a bit of a quandary. I think there is a fine line between knowing when to launch a new product and failing...
AI Sucks! Or Does it?
Okay, I knew this day would come. As they say, the writing is on the wall. I’m now facing AI Blues. I lost my...
Time Tracking Shouldn’t Take Time
I can’t tell you the number of billable hours I’ve probably lost. WHY? Because time tracking has always been frustrating. I’ve tried every service...
Stop Guessing What Content to Create: Let Google Tell You
One of the biggest problems business owners have with content marketing is simple: They run out of ideas. After a while, every blog topic...
Business Plans vs Business Reality
If you've ever made a business plan, you know how good everything looks on paper. You make a list.You set goals.You map out the...
My 90 Day Income Challenge: Can I Make an Extra $200 a Day?
The $200 a Day Challenge (My 90-Day Experiment) I didn’t get my blog post written this week, and honestly, that might have been a...
I Built the Lead Magnet, Now What?
Over the past couple of posts I talked about working on your business instead of constantly working in it. I also shared five things...
5 Things I Check When I Actually Work ON My Business
The other day I wrote about something most business owners eventually run into. We spend a lot of time working in our business, but...