Web Site Mistake
Leaving Them Hanging?
This is one of my biggest pet peeves on line. I see it everywhere, and I think some people just don’t quite understand what their missing. What am I talking about? I’m talking about leaving your website visitor hanging. Let me explain… How many times have you been to a website and have to look…
Read MoreNot Very Beneficial
This mistake is directed at the sales page but could apply to an entire website. So many times we miss the boat with this one – we craft a nice looking page and have fairly decent sales copy on the page. But, for whatever reason, we don’t seem to be getting the sales we think…
Read MoreWordPress Security
Some on recently asked what I use to secure my WordPress sites. Here is a few things I suggest I’m sure there is probably a lot more solutions this is what I find quickest and easiest. First when creating the password for the site and the WordPress user make sure to use a secure password.…
Read More50 Biggest Website Mistakes Update
OK, it’s been awhile since I’ve posted – I’m hoping to post more here in the near future. As you’ll soon see I’ve been quite busy the last couple of months AND I’ve gotten a little “stuck” as to what to write about. Maybe you can help with that in just a minute. As you…
Read MoreWeb Images Too Big?
In my recent book “50 Biggest Website Mistakes” that I’ve just launched with Bret Ridgway, we talk about problems with website images one of them being website images being the wrong size and taking forever to load. If you’ve run into that issue you’ll appreciate this video. If you’d like to find out more about…
Read More50 Biggest Website Mistakes
After a lot of writing, many revisions, and lots of updates my book that I have with my good friend Bret Ridgway is FINALLY complete. Our book is the “50 Biggest Website Mistakes we see online business owners make”, this book is my first in this series and Bret’s second. Bret has a book title…
Read MoreOrder & Submit Buttons
I see this mistake quite a bit or maybe I don’t! So many times I see order buttons and form submit buttons that don’t appear to be buttons. Many web designers will make great looking graphical buttons to “match” the design of the rest of the site. While these buttons might look nice they aren’t…
Read MoreLost Pages – 404 Errors
“Page Not Found” This is something just about everyone has seen at one time or another if you’ve spent anytime online at all. The “web” term for these pages are called 404-pages. Now you are probably thinking why is a “page not found” or a 404 error page a website mistake, and that would be…
Read MoreMistakeable Guarantee
This is a common mistake on many websites and that is either a non-existant or weak guarantee. There are many misconceptions about using a guarantee on the website. I’ve heard some discussion about the fact that if they add a guarantee to their website they are afraid that brings to light the possibility that the…
Read MoreWebsite Video Mistakes
With more people using video on their website I see this next mistake over and over again. First let me state that I think use of video on your website is a good idea, as long as it is done correctly. Many times we see video that has been put on the page below the…
Read MoreTypos in your website marketing
Typos or typographical errors are common since the beginning of written word and of course miss spoken words as well.
But on a web site or printed marketing ad this can be very costly.
Web Site Branding Mistakes
One of the biggest mistakes I see with a webiste is lack of identity, something that the visitor can recognize as your brand whether it is a definable logo; tag line; or color theme; be sure to carry that identifier through the whole sales process.
Let me explain, to many times I’ve seen an optin page (the page a visitor comes to on first visit to give name and email) that either was pretty basic or had one look and feel and then after the visitor opted in have yet another look and feel, only to be followed up by the shopping cart or order page that yet was a total disconnect from the previous two pages.
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