How to Create a Brand Style Guide: Keep Your Brand Consistent!

how to create a brand style guide

Hey there, fellow business owner! If you’re running a business, you know how important it is to keep things looking sharp and consistent. That’s where a brand style guide comes in. Think of it like a playbook for your brand—keeping everyone on the same page, so your business looks professional no matter where people see…

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Challenge Yourself

challenge-yourself

Recently, I decided to challenge myself. The challenge was originally to work on an area of my business that I’m either lacking in, forgot about, or simply have never done. In this case it was in a way a double challenge. 1.) To create more videos for my YouTube channel 2.) Run advertisements for those…

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Website Versus Social Media

website versus social media

Lately, I’ve been doing some research for some online projects. I’ll get back to that in a moment. But something I’ve noticed is that many people are choosing either a website or social media. That made me think why is it a Website Versus Social Media? I like to keep busy if you’ve not noticed…

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How To Be Intentional

learn how to be intentional

At the beginning of almost every year I look around, I listen and determine what word, phrase, or idea is calling out to me. This year the word “Intentional” has been screaming everywhere I look or listen.  So, now I’ve been thinking about that word and trying to best decide, How do I become intentional.…

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What Makes You Different?

what makes you different

Right now everyone is trying to fit in and be like everyone else. Waiting to see what everyone else is doing before making their own moves. So, what makes you different? What’s your unique angle.  To borrow a quote from the great Dr. Seuss: Why fit in when you were born to stand out! What…

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That One Web Guy

I just wanted to make a quick post for people that may have been looking for my site “That One Web Guy”. ThatOneWebGuy.com site has been one of my oldest sites and that up until recently was the site I would direct people too. I’ll still use the domain for my marketing efforts but if…

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Web Site Branding Mistakes

One of the biggest mistakes I see with a webiste is lack of identity, something that the visitor can recognize as your brand whether it is a definable logo; tag line; or color theme; be sure to carry that identifier through the whole sales process.

Let me explain, to many times I’ve seen an optin page (the page a visitor comes to on first visit to give name and email) that either was pretty basic or had one look and feel and then after the visitor opted in have yet another look and feel, only to be followed up by the shopping cart or order page that yet was a total disconnect from the previous two pages.

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