Colors Affect Purchase

I’ve talked about this before but I feel it’s important to cover again because everyone is always looking for ways for better conversion and improving sales. In my post before I explained how website visitors are affected by different colors not just of how it appeals to them but how it psychologically affects them.

Today during my morning info seeking and news reading I came acrossed an info graphic you might find useful and will explain even better what I had discussed before. This link will open in a new window so if you’d like to comment here after closing that window I’d love to hear your thoughts and what colors you’ve tried and what seems to have worked for your market. I think that’s the key thing is to test everything because different colors work for different niches. Here’s the link let me know what you think.

About Frank Deardurff

My Passion is my Faith, Family, Love for Music, Art and Photography. I myself have delivered many of my own training courses as well as webinars and teleseminars for many other coaching groups. I’ve also published a book titled “50 Biggest Website Mistakes”. Having many decades of experience in various forms of graphics and IT experience and aspects of online business, my vision is to help others overcome their fears and frustration with taking their businesses online and reach the next level of success.


  1. Jennifer on January 30, 2012 at 5:24 am

    Interesting! My husband and I just opened an automotive shop. I wanted to create a waiting area that is clean, relaxing, and appealing to females unlike most auto repair waiting areas. Decided to paint the walls green with white trim and black accents and his business cards are an eye-catching black and yellow-orange.

Leave a Comment

3 + 3 =