Know Your Competitors

competition

This is something many business owners never even think about but it is a good idea to know your competitors. One of the reasons is knowing what you are up against. Think about this, do you think a sports team puts their uniforms on and takes the field with no idea who they’re playing against?…

Read More

Website Content Out of Site Out of Mind

thatonepodcast

Welcome to the Frank Deardurff Show – It’s official – I’ve published my first podcast episode! As of this post I’m waiting for iTunes approval but I’m guessing it should appear there soon. You can listen below or on your favorite mobile device once we are approved. The plans are to publish this show every…

Read More

Buyers Remorse?

Ok I posted this on Facebook but figured it was a good rant for my blog as well. 😉 I’m not sure if I fully understand Apples Marketing plan – I get the iPad mini (maybe) I mean it seems like they’re trying to back step to grab the kindle fire market. But I DON’T…

Read More

Lost In A Niche

I really enjoy listening to music, and I listen to a lot of different types. I utilize music to get me in a mood, out of a mood, motivate me or calm me down. One thing I’ve noticed with music more and more is they’ve over niche’d the genres. What I mean by this is…

Read More

Apprentice Marketing Mistake

My wife and I really enjoy watching the Celebrity Apprentice each season, and this year is no exception. I know for myself, I like watching the ideas and creativity they come up with. But something has caught my attention on almost every episode this season. At first I tried to keep it to myself then…

Read More

Enough With The Addon Domains Already!

Ok this may seem like more of a web guy rant, but I’m also wanting to inform you so that maybe you will understand why I think addon domains can be a very bad thing for your online business. Before I get into why I dislike them let me clear up the domain differences. Besides…

Read More

Colors Affect Purchase

I’ve talked about this before but I feel it’s important to cover again because everyone is always looking for ways for better conversion and improving sales. In my post before I explained how website visitors are affected by different colors not just of how it appeals to them but how it psychologically affects them. Today…

Read More

Customer Usability

This in my opinion is one of the most over looked aspects of any business. My interpretation of customer usability is getting the customer to use or consume your product. With the recent holidays just passing my wife and I purchased a couple of gifts for each other for the house. We picked up a…

Read More

How You Submit Articles is More Important Than Where

The following article is from my good friend Bret Ridgway, I wanted to share this with you for a couple of reasons.  One is that Bret has a lot of great information to share, he and I are co authors on our book “50 Biggest Website Mistakes“. But more importantly I’ve just recently revamped my…

Read More

Not Very Beneficial

This mistake is directed at the sales page but could apply to an entire website. So many times we miss the boat with this one – we craft a nice looking page and have fairly decent sales copy on the page.  But, for whatever reason, we don’t seem to be getting the sales we think…

Read More

Social Apps

Well the previous post received some good tips and comments it’s always interesting to me to see what is working for other people. Of course what works for one market or niche may not work in another, but it is always good to test and see. I figured i would follow up the post on…

Read More

Lets Get Social…

Every where you look it’s “find us on Facebook”. Or “Follow us out on Twitter” of course there’s linkedIN, Google Buzz and others as well. I know many people use these sites just to connect, some are using it for marketing strategies. I’m curious what social sites do you use, and how do you use…

Read More